FMCG Fund - Equity Mutual Funds - ICICI Prudential

ICICI Prudential FMCG Fund

The Indian FMCG sector is the 4th largest in the economy and is characterized by a strong presence of MNC's, well established distribution networks, fierce competition and low operational costs. All these factors, the country's growth potential and the increasing disposable income of consumers are contributing towards making it a lucrative opportunity for investment.

Sector funds enable spiking a diversified portfolio with sharper sectoral focus; thereby enhancing the investor's potential to gain from superior performance in a focused area.

ICICI Prudential FMCG Fund is an open-ended equity fund that invests in companies, which will benefit from increasing consumption in the country. It is a diversified sector fund that holds scrips across sub-sectors like food, retail distribution, apparel and consumables.

Investment Philosophy

This fund seeks to optimize the risk-adjusted return by a 'Bottom-up' strategy, to identify and pick stocks in the FMCG Sector. The portfolio comprises of a smaller number of scrips to reflect the prospects of the FMCG sector and also holds stocks across various sub-sectors, within the broad definition of the sector. A smaller allocation to other sectors is permitted purely for defensive considerations.

Key Benefits

  • It allows an investor to allocate his equity assets in accordance to his sectoral preference and implement his views on the sector.
  • Provides an option to diversify in terms of style, into a sharp, focused, thematic fund.

This product is suitable for investors who are seeking* :

  • Long term wealth creation solution
  • An equity fund that primarily invests in a select group of companies in the FMCG sector.

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

Key Features


Open-ended FMCG Sectoral Fund


Regular & Direct


Growth & Dividend

Default Option

Dividend Reinvestment

Application Amount

Rs.5000 (plus in multiples of Rs.1)

Min. Additional Investment

Rs.1000 (plus in multiples of Re.1)

Entry Load

Nil. Upfront commission shall be paid directly by the investor to the AMFI registered Distributors based on the investors' assessment of various factors including the service rendered by the distributor.

Exit Load

(w.e.f. 24-08-09): (a) If the amount, sought to be redeemed or switched out, is invested for a period of upto one years? 1%; (b) If the amount, sought to be redeemed or switched out, is invested for a period of more than one year from the date of allotment - Nil.

Redemption Cheques Issued

Minimum Redemption Amt.

Rs.500 (plus in multiples of Re.1)

Systematic Investment Plan

Monthly: Minimum Rs. 1,000/- plus 5 post dated cheques for a minimum of Rs. 1,000/- each; Quarterly: Minimum Rs. 5,000/- plus 3 post dated cheques of Rs. 5,000/- each

Systematic Withdrawal Plan

Minimum of Rs.500 and multiples of Re.1/-

Fund Manager

Mr. Vinay Sharma